To professionally represent and aggressively promote the finest lighting and lighting related products in our industry. We will continue to grow our business and enhance profitability through an uncompromised commitment to quality and excellence in sales, service, and organization. We shall endeavor to establish and maintain a leadership position by providing our customers with precise, prompt, error-free service, adhering to our values of pride, loyalty, ethics and integrity, and providing our people with an environment that encourages commitment, affords opportunity, rewards competence, and invites creativity.